Breaking free from Big Tech looks impossible
You're trying to get your company free of Big Tech, but there don't seem to be any good European alternatives. And you're realising how thoroughly the years have tangled you into the webs of Microsoft and Google. Everyone is talking about ChatGPT and Claude now, and the same thing looks like it's happening all over again...
You can see what AI makes possible and you want to build with it. But every proposal you submit dies in security or legal, because everything that actually works comes out of America. And meanwhile your team is already pasting into ChatGPT, through personal accounts no less...
Sound familiar?
Your colleagues are already in ChatGPT and Claude, on their own accounts
Officially it isn't allowed. In practice a quote goes through it every day, a customer email, a chunk of a contract. You know it, or you strongly suspect it. And you can't say a word about it as long as you can't point to an alternative yourself. Meanwhile you keep hearing another success story about a company working more efficiently than ever thanks to AI.
You know Microsoft and Google can see your company data, but you don't know of an alternative
With all sorts of bells and whistles Big Tech tries to convince you they are doing everything to keep your data safe and untouched. The reality is that the key to your company documents and mail sits with Microsoft and Google. And it looks as though there are no good European alternatives. They know that just as well as you do.
Your team is married to Outlook
There are alternatives on the market, but none of them come close to the experience of Outlook. You can feel that your team won't follow you if you have to move to something else.
Everyone is talking about the EU AI Act, and you don't know where to start
A few years ago we all had to comply with the GDPR. Since August 2026 the EU AI Act sits on top of that, which makes rolling out AI in your company look harder still.
You just want to innovate and make the customer experience even better. Why does it all have to be this hard?
Rolling out systems or AI feels like a multi-year plan in which IT and security keep slowing you down, and strict laws and regulations keep slowing them down. All those hurdles are eating away at the fun in your job. Surely this can be easier?
So now what?
You're caught between the rules, stubborn teams and an enormous urge to innovate. If this carries on you'll lose the fun in your job completely, and nothing will change at the company you work for. Where you once saw so many opportunities for yourself and the business, nothing seems possible any more.
Maybe the worst part of all: the competitor that was still behind two years ago now has it running inside their customer process. And then the board asks you why they have it and you don't.
Good news: you're not too late.
The momentum has never been better. There is far more being built in Europe than you think. You just hear far too little about it.
Read on about breaking free from Big Tech
What this is about, in three articles.
Finally away from Microsoft and Google
Your data really isn't safe with Microsoft and Google. Here's why
Are you handing all your company data to ChatGPT and Claude?
Break free from Big Tech
A practical ebook for the person who has to get this done inside their own organisation. Where to start, what it gets you, and which European alternatives really exist already. It's nearly finished. Leave your address and you'll be first to get it.
- Why “our data is safe with Microsoft” doesn't hold up, in plain language
- The European alternatives per category, and what they can and can't do
- How to win the conversation with security and legal instead of losing it
- A first step you can take next week
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